User Research Studies
Client: Microsoft
Product: Microsoft 365 admin center
Microsoft 365 admin research: Free 30-day trial signup experience for SMB customers, published Dec 31, 2021
Project objective: Conduct a research study to gather customer feedback on the sign-up process for a free 30-day trial subscription of Microsoft 365.
My role: I contributed by adding relevant test questions to the user test and provided valuable feedback during the final research report.
Microsoft 365 admin research: Customer sentiment around banners used in emails, published Jan 7, 2022
Project objective: Investigate customer sentiments regarding the use of banners in transactional emails within the Microsoft 365 ecosystem.
My role: I played a pivotal role by collecting team goals, addressing concerns, and contributing essential questions for the user test. Additionally, I created the test on the usertesting.com platform, analyzed the data, and wrote the comprehensive research study, incorporating feedback from the team.
Microsoft 365 admin center commerce purchase services terminology, published Sept 15, 2022
Project objective: Solicit customer feedback on the terminology employed during the buying process for Microsoft 365 products.
My role: I created the user test, setting it up on the usertesting.com platform, analyzed the data, and wrote the final research study. Throughout this process, I actively incorporated feedback from the team.